Find the one system that's holding your school back.
The FAB 5 Growth Frameworks: the five systems every martial arts school runs on (leads, follow-up, sales, delivery and retention). A free guide and a short video series from Lance Trippett.
- ✓The FAB 5 guide (PDF): all five systems, from first lead to lifelong student
- ✓Short videos from Lance, one for each system
- ✓A clear way to spot which system is weakest in your school right now
- ✓Built for every style: BJJ, Muay Thai, MMA, karate, taekwondo and mixed schools
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WHY THIS MATTERS
More leads won't fix a leak.
Most school owners keep pouring leads and money into a bucket with five holes in it. You might not have a lead problem, or even an ad problem. You probably have a system problem, and most owners don't know which part is broken.
THE FIVE SYSTEMS
The FAB 5
Bait
LEAD GENERATION
If nobody stops scrolling, nothing else matters. Attention, plus an offer worth raising a hand for.
Attract
LEAD NURTURE
If follow-up is weak, people don't show up, and ads won't save you.
Land'Em
SALES
If people show up but don't join, it's a sales problem. Selling is solving.
Deliver
FULFILLMENT
The sale is the start of the relationship. Deliver what you promised, then more.
Serve'Em
RETENTION AND ASCENSION
Keeping students, moving them up, and creating lifers.
WHO IT'S FOR
Owners of BJJ, Muay Thai, MMA, karate, taekwondo and mixed martial arts schools who are tired of guessing why the school isn't growing.
Lance Trippett opened his first martial arts school in 2009 and co-founded Academy Kings. The FAB 5 is how he breaks a school down into the systems that need fixing.